Almost every significant company from entertainment industry has already entered Web3 to explore the power of non-fungible tokens (NFTs) and the metaverse. With innovative projects and partnerships, these brands are accelerating the intersection of physical and digital products with NFTs. Check out how five entertainment industry giants are making waves in the web3 space and redefining fan engagement with NFT-based loyalty programs:
Netflix’s innovative show Love, Death + Robots is the ideal platform for Netflix to explore the world of NFTs. The series is a mixed bag of animated and mixed media shorts.
Interestingly, every episode contains hidden NFTs, retrievable by scanning QR codes, which show up in your OpenSea account. Although there’s no charge for these, you are responsible for the gas fees. In total, Love, Death + Robots has hidden nine QR codes within its episodes and social media content.
Disney, a global titan in the mass media industry, ventured into the realm of non-fungible tokens in 2021, creating NFT collections featuring their legendary characters.
The Disney NFTs, which encompass the company’s intellectual property and incorporated franchises such as The Simpson, are displayed on VeVe.
In November 2021, Disney introduced their debut NFT collection: the “Disney Golden Moments NFTs”. As implied by the name, the collection highlights some of the most memorable instances of the company’s iconic characters. The most notable characters are: Elsa from Frozen, Iron Man, and the collection’s crown jewel: Walt Disney and Mickey Mouse hand-in-hand.
Disney’s NFTs were an instant sell-out upon their launch, particularly because they originate from one of the globe’s most influential mass media companies. Disney implemented a “Blind box” strategy on drop day, requiring buyers to open a box to reveal their purchase. Most of the NFTs in the collection were tagged at $60, with some of these NFTs’ value skyrocketing up to $2000.
After surviving the treacherous journey to Mordor, Frodo Baggins’ subsequent grand adventure propelled him into the blockchain. Warner Bros. Discovery (WBD) introduced Ethereum-compatible Web3 cinematic experiences and non-fungible tokens as part of the new WB Movieverse. The inaugural launch, which took place on October 21, featured The Lord of the Rings: The Fellowship of the Ring.
These “multimedia living NFTs” encompassed 4K UHD extended editions of the movie, countless hours of bonus content, interactive elements, diverse menu experiences, and concealed augmented reality (AR) collectibles. This was akin to purchasing a DVD with supplementary features, but with a twist: Warner Bros. asserted that enthusiasts would have the capacity to own and exchange these experiences on a communal marketplace.
Middle Earth was merely the beginning for Warner Bros. The colossal entertainment conglomerate has already started to chart a sequence of Web3 film offerings from its Warner Bros. Home Entertainment division.
Source: WB MOVIEVERSE
Sony Interactive Entertainment, the colossal company behind the PlayStation brand, lodged a patent for a system that enables users to transfer and use nonfungible tokens (NFTs) across various gaming platforms.
Sony’s interest in crypto over numerous years is demonstrable through a series of partnerships and trademark registrations. To expand this portfolio, Sony submitted a patent named “NFT framework for transferring and using digital assets between game platforms.”
The goal of Sony’s NFT framework is to incorporate NFTs into gameplay, where the technology can represent skins and other popular in-game features. The abstract of the patent provided a succinct summary of its intended capabilities:
Snippet of Sony’s NFT framework patent filing, Source: patentscope.wipo.int
Star Trek led the first NFT digital collection under extensive partnership of Paramount and RECUR. This partnership aimed at integrating Paramount’s cherished entertainment brands and characters into the metaverse. Fans were able to start procuring Star Trek digital collectibles from April 9th via Paramount.xyz.
Together, Paramount and RECUR crafted a fan-centric platform intended to foster a cohesive ecosystem where enthusiasts could purchase, accumulate, and trade NFTs as digital collectibles pulled from Paramount’s illustrious portfolio of brands. This encompassed Paramount Pictures, Nickelodeon, Comedy Central, MTV, BET, CBS, Showtime Networks Inc., and more. Star Trek marked the inauguration of this sequence, which was later followed by collectibles from Nickelodeon and Paramount Pictures.
Paramount.xyz provided a platform for fans to form a community, interact with fellow enthusiasts, and unlock novel, immersive, and interactive experiences with the properties and brands they cherished.
At Enefty, we have already launched dozens of loyalty programs for companies from multiple industries.
Enefty Technologies UG. (haftungsbeschränkt)
c/o Giorgi Jashiashvili Weitlingstr.93, 10317 Berlin, Germany
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This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).
These Enefty Platform Terms (these “Terms”) apply between Enefty Technologies UG (haftungsbeschränkt) (“Enefty”) and the users of the Platform (“User”).
In these Terms, the following legal definitions apply:
“Account” means a User’s account on the Platform.
“Auction” means the event carried out on the Platform by means of which NFTs are sold/purchased at an auction.
“Bidder” means a User who participates in an Auction by submitting a bid in order to purchase an NFT.
“Commission” shall have the meaning as set forth in Clause 5.1.
“Creator” means the person who owns the copyright in the Media and/or in the NFT offered on the Platform.
“Enefty” shall have the meaning as set forth in Clause 1.
“Fixed-price Sale” means the event carried out on the Platform by means of which NFTs are sold/purchased for a pre-defined price.
“Platform” means the online platform operated by Enefty facilitating the sale/purchase of NFTs.
“Media” means any Seller-owned audio-video, images, names, titles and audio files associated with the NFT sold/purchased on the Platform.
“NFT” means any blockchain-tracked, non-fungible token.
“Purchaser” means a Bidder who wins an Auction in accordance with Clause 4 or a User who purchases an NFT on a Fixed-price Sale.
“Purchase Price” means the price actually received by the Seller from the Purchaser on the basis of a Sales Contract.
“Sales Contract” means the contract between the Seller and the Purchaser on sale/purchase of NFT(s).
“Seller” means a User who (i) is the Creator or a person authorized by the Creator for sale, and (ii) offers an NFT on the Platform for sale.
“Terms” shall have the meaning as set forth in Clause 1.
“User” shall have the meaning as set forth in Clause 1.
“Wallet” means a crypto wallet of the User.
3. Scope of User’s Account on the platform
3.1 The User’s Account on the Platform will be associated with the User’s linked blockchain address and display the NFTs for that blockchain address (and, if applicable, any content associated with such NFTs).
3.2 By using the Wallet in connection with the Enefty, the User agrees to be using that Wallet under the terms and conditions of the applicable provider of the Wallet.
3.3 Wallets are not operated by, maintained by, or affiliated with Enefty, and Enefty does not have custody or control over the contents of the Wallet and has no ability to retrieve or transfer its contents. Enefty assumes no responsibility for, or liability to User, in connection with User’s use of Wallet and gives no representations or warranties regarding how the Platform will operate with any specific Wallet.
3.4 User is solely responsible for its Account and any associated Wallet and Enefty is not liable for any acts or omissions by User in connection with User’s Account or as a result of User’s Account or Wallet being compromised. User should immediately notify Enefty in writing (simple e-mail to be sufficient) in case of discovering or otherwise suspecting any security issues related to the Platform or User’s Account.
4.1 The technical processing of a sale is described on the Platform. The Users shall abide by all instructions contained on the Platform in this connection.
4.2 A sale can take place either in the form of a fixed-price sale or in the form of an Auction. In both cases, a Sales Contract is concluded between the Seller and the Purchaser. The processing of an Auction is further described in Clauses 4.3 and 4.4.
4.3 Within 5 calendar days after completion of the relevant Auction, the Seller is entitled to select a Bidder to become the Purchaser of the respective NFT, as a result of which a Sales Contract is concluded between the Seller and the Purchaser. In the event that the Seller fails to make a decision within the time period defined in this Clause 4.3, the Auction shall be deemed canceled.
4.4 In the event that the Purchaser as selected by the Seller under Clause 4.3 fails to pay the Purchase Price to the Seller, the Seller is entitled to decide whether (i) to select another Bidder, or (ii) to cancel the Auction. The Bidders hereby agree and acknowledge that they may become a Purchaser even if they have not been selected by the Seller in the first place under Clause 4.3. In the event that the Seller fails to make a decision within the time period defined in this Clause 4.3, the Auction shall be deemed canceled.
4.5 The User acknowledges that, in respect of a Sales Contract, Enefty only acts as a broker and shall not become a contracting party to any Sales Contract. Therefore, Enefty is not liable to a User for any obligations out of or in connection with a Sales Contract, including but not limited to for any benefits and perks promised by a Seller to the prospective Purchaser in the course of the sale of an NFT.
5.1 For the introduction of opportunities to enter into Sales Contracts and/or for the facilitation of such Sales Contracts, Seller shall pay to Enefty a commission in the amount of 5% of the Purchase Price (“Commission”).
5.2 Enefty shall be entitled to retain the Commission from the Purchase Price paid by a Purchaser to a Seller by means of a payment method provided for on the Platform. In the event that the Seller receives the full Purchase Price from a Purchaser directly, the Seller shall pay the Commission to Enefty within 30 days following the Seller’s receipt of a corresponding invoice from Enefty.
5.3 Any action of Enefty that may be deemed a contributory cause for the conclusion of a Sales Contract shall entitle Enefty to the Commission. In particular, Enefty shall be entitled to the Commission even if Seller and a Purchaser conclude a Sales Contract outside the Platform. Seller shall immediately notify Enefty of such Sales Contracts.
5.4 Subject to Clause 3.3, a subsequent change to or subsequent ineffectiveness of a Sales Contract, including but not limited to rescission (Rücktritt), withdrawal (Widerruf), avoidance (Anfechtung), mutual cancellation (Aufhebungsvertrag), the triggering of a condition subsequent (auflösende Bedingung), etc. shall not affect Enefty’s right to the Commission.
5.5 Subject to Clause 3.3 any subsequent reduction of the Purchase Price (e.g. by means of a subsequent mutual agreement or by a unilateral price reduction under statutory law) shall not affect the amount of the Commission.
6.1 Seller shall, in a timely manner and in the format requested by Enefty in each case, provide Enefty with all information and documents required under this Agreement, including any and all information pertaining to the Sales Contracts and the Commission.
6.2 Seller represents and warrants that (i) it is the Creator of the NFT offered by it on the Platform or a person authorized by the Creator for sale, (ii) the Media related to the NFT is not subject to any third party rights and that any documentation, and (iii) the information provided by Seller on the Media is accurate, true and complete. Seller shall indemnify and hold harmless Enefty from any third party claims in that respect including but not limited to appropriate costs of legal defense and prosecution.
6.3 For the period of time in which a sale/purchase of an NFT is processing, Seller shall, without the prior written consent of Enefty (simple email sufficient), not be entitled to (i) sell or seek to sell the respective NFT outside the Platform, (ii) sell or seek to sell another NFT of the same Media outside the Platform, and (iii) create another NFT of the same Media.
7.1 German Law shall apply. The place of jurisdiction for all disputes arising out of or in connection with these Terms shall be Berlin, Germany.
7.2 The Users may only set off their claims against those of Enefty or exercise a right of retention to the extent that the User’s claims have been finally determined in a binding judgment which is not subject to appeal, or are undisputed or accepted.
7.3 In the event that a provision of these Terms is or becomes wholly or partially invalid or void, the validity of the remaining provisions of these Terms shall not be affected. In place of the invalid or void provisions, statutory law shall apply.
Enefty Technologies UG (haftungsbeschränkt)
c/o Giorgi Jashiashvili
Commercial Register: HRB 232814 B
Registration court: Amtsgericht Charlottenburg
Sales tax identification number according to § 27 a of the Sales Tax Law:
The European Commission provides a platform for online dispute resolution (ODR): https://ec.europa.eu/consumers/odr/.
Our e-mail address can be found above in the site notice.
We are not willing or obliged to participate in dispute resolution proceedings in front of a consumer arbitration board.
As service providers, we are liable for own contents of these websites according to Paragraph 7, Sect. 1 German Telemedia Act (TMG). However, according to Paragraphs 8 to 10 German Telemedia Act (TMG), service providers are not obligated to permanently monitor submitted or stored information or to search for evidences that indicate illegal activities.
Legal obligations to removing information or to blocking the use of information remain unchallenged. In this case, liability is only possible at the time of knowledge about a specific violation of law. Illegal contents will be removed immediately at the time we get knowledge of them.
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